The Bhava Sorocaba APP has implemented a loyalty program based on points. For every R$1 spent, customers accumulate 1 point. This system was designed to encourage customer engagement, facilitating the accumulation and redemption of points in an attractive way.
The program allows customers to redeem their accumulated points through coupons, which can be used in exclusive partnerships with the Bhava Sorocaba APP, making the shopping experience more enriching and rewarding. WhatsApp Automation is used effectively to keep customers informed about their points and available promotions, ensuring direct and convenient contact with them.
A notable feature of the program is its integration with the Bling system, a management platform that streamlines processes and provides a clearer view of customer interaction with the loyalty program.
The model adopted stands out for its simplicity and efficiency. It offers easy understanding and engagement by customers by directly associating the amount spent with points earned. The use of tools such as WhatsApp for marketing automation, combined with integration with management systems such as Bling, enables the Bhava Sorocaba APP to manage the loyalty program effectively. These factors not only promote customer loyalty, but also improve the overall customer experience with the brand.
For more information on how to implement similar loyalty programs, visit our Smartbis Loyalty Marketing website.
