Oca Açaí e Food

Oca Acai and Food APP

Summary: Oca Acai e Food offers a loyalty program based on points. For every Real (R$) spent, customers accumulate 2 points. Although there is no voucher automation, communication and incentive to engage are guaranteed through automation via WhatsApp, Email and SMS. The accumulated points can be converted into coupons and used in physical stores.

Loyalty Program Details

• Type: Points Program
• Format: Points
• Benefit: Each R$1 is worth 2 point(s)
• Currency: Points
• Plan: Normal - MiniClub Plan

Features and Functionalities

• Has a Reward Referral: Yes. When inviting a friend to join the Oca Acai and Food program, both receive 60 points after confirming the registration.
• Voucher Automation: Not available.
• Login with Google: Not available.
• Own Domain: Yes. Access at ocaacaiefood.com.br
• Uses Marketing Automation: Yes, via WhatsApp, Email, and SMS.
• Website Widget: Not available.
• Integration with other Platforms: Yes, integration with Stone.
• Has Gamification/Ranking: Yes, grading level: Beginner.
• Satisfaction Survey: Not available.
• Marketplace Coupons: Not available.

Why is the adopted model advantageous?

The loyalty model adopted by Oca Acai e Food is advantageous mainly due to its simplicity and the high return offered to the customer. The equivalence of each R$1 spent to 2 points encourages frequent purchases, while the referral system promotes the expansion of the customer base organically. Integration with Stone enables ease of transactions, solidifying the user experience.

Although there is no automation of vouchers and login with Google, the use of automation via WhatsApp and Email ensures that customers are always updated about their rewards, maximizing engagement. The presence of a gamification system, even a basic one, contributes to the continued motivation of users over time.

For more information, visit our Instagram and discover the benefits that Oca Acai e Food can provide.