The Maira APP is a successful example of implementing a simple and effective loyalty program, proving that lean solutions can still deliver significant value to users. The program is based on a cashback system, in which every R$1.00 spent by users is converted into 1 point.
Participants can easily redeem their accumulated cashback directly in the app, where they can generate a voucher to be used as a discount on future purchases, encouraging customer retention and return.
Despite not having robust automatic features, the Maira APP delivers a straightforward and easy-to-understand loyalty model, which makes it accessible and appealing to a wide audience. The simplicity of the model minimizes technological and operational barriers, focusing on the user experience and financial return through cashback . In addition, the referral system promotes organic growth of the user base, encouraging customers to bring in new participants.
This model is advantageous because it generates engagement and optimizes rewards directly, allowing even small businesses to implement a loyalty system without high costs or the need for complex integrations. The personalized and direct experience makes it easier to understand and adhere to the program, thus increasing customer loyalty by encouraging continued business relationships through direct financial benefits.
Learn more about how to implement successful solutions with Smartbis Loyalty Marketing.
