Success Story: Dvn Closet
Welcome to the exciting loyalty program of the Dvn Closet APP, an innovative platform that optimizes the customer experience through a Cashback system. In this program, for every R$ 1.00 spent, the customer accumulates 0.15 point(s), which can be used in future purchases. This strategy not only encourages repeat purchases, but also increases customer engagement with the brand.
Program Features
- Type: Cashback Program
- Format: Points
- Benefit: Each R$1.00 is worth 0.15 point(s)
- Currency: Cashback
- Plan: Normal - MicroClub Plan
- Website
Resources and Automation
The Dvn Closet program uses a series of automations to simplify the process of accumulating and redeeming benefits for the customer, providing a hassle-free and efficient shopping experience:
- Awarded Indication: Not used
- Voucher Automation: Yes, a voucher with a code is automatically sent to be used on the next purchase once any amount is credited.
- Voucher Usage Conditions: The minimum order value must be greater than R$500.00 and must be used within 30 days.
- Login with Google: Yes, it makes it easier for customers to access and log in.
- Own Domain: Not used
- Marketing Automation: Yes, through WhatsApp
- Website Widget: Not used
- Integration with other Platforms: Yes, it integrates with Bling.
- Gamification or Ranking: Not used
- Satisfaction Survey: Not used
- Marketplace Coupons: Not used
- Monetization: Not used
Why is this model advantageous?
The Cashback model adopted by Dvn Closet is advantageous for several reasons:
- Customer Loyalty: Accumulating points with each purchase encourages customers to return to the store, increasing brand loyalty.
- Engagement: Communication via WhatsApp and email keeps the customer informed and engaged with the store's news and offers, increasing interaction.
- Ease of Use: Voucher automation facilitates the points redemption process, making it practical and quick for the customer.
- Integration with Platforms: Integration with Bling optimizes data and transaction management, making the process efficient for the business as a whole.
The success of Dvn Closet's loyalty program demonstrates how a well-structured system can not only increase sales, but also strengthen the relationship between customer and brand.
