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Filha Fina

Cashback Program For E-commerces Where the Customer wins 0.05% Of Cashback em cada compra. You Clientes You can redeem the accumulated Cashback by accessing the APP and generating a Voucher to be used as a discount on your next purchase.

Filha Fina

Success Story: Filha Fina APP

Summary: The Filha Fina APP loyalty program is a Cashback model specially developed for e-commerces. This program grants customers a 0.05% Cashback return on each purchase made. With voucher automation, customers are encouraged to use their accumulated credits on future purchases. In addition, communication automation is carried out through WhatsApp, Email and SMS , ensuring continuous engagement with the target audience.

Program Information

Resources Used

  • Awarded Nomination: No
  • Voucher Automation: Yes - When the minimum value of R$20.00 is reached, a voucher with a code is automatically sent for use in the next purchase.
  • Login with Google: Yes
  • Own Domain: No
  • Marketing Automation: Yes, through WhatsApp, Email
  • Website Widget: No
  • Integration with other platforms: Yes, integration with Nuvemshop
  • Gamification or Ranking: No
  • Satisfaction Survey: No
  • Marketplace Coupons: No

Advantages of the Adopted Model

The Cashback model adopted by APP Filha Fina is advantageous in many ways. Firstly, it offers customers a direct incentive to continue shopping, as they know that with each transaction a portion of the amount is returned, accumulating a balance that can be used in future purchases. This not only increases customer loyalty, but also promotes a continuous purchasing cycle.

Voucher automation makes the process transparent and streamlined, eliminating the need for manual intervention to send discount codes, while automated communication via WhatsApp, Email and SMS keeps customers informed about their cashback achievements and promotions, increasing customer engagement and satisfaction.

Additionally, integration with platforms such as Nuvemshop makes e-commerce management easier, while the Google login option simplifies the user experience, reducing barriers to joining the program. All of these factors combined contribute to a robust and attractive loyalty program, ensuring that APP Filha Fina thrives in a competitive market.

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