Mieli

Success Story: Mieli APP - Cashback Program for E-commerces

The Mieli APP, in an innovative move, establishes itself as an effective Cashback program aimed at e-commerce, designed to increase consumers' purchasing power and build customer loyalty. The strategy adopted here is relatively simple, but very effective, allowing each purchase made by customers to translate into a direct benefit in the form of cashback.

Program Type

Type: Cashback Program
Format: Cashback
Benefit: 0.19% Cashback
Currency: Cashbackmieli

Program Operation

The Mieli APP offers customers 0.19% cashback on every purchase made at participating e-commerce sites. This cashback can be accumulated and, upon reaching any amount, customers have the opportunity to generate a voucher from the Mieli APP. This voucher is automatically sent, containing a unique code that can be used to obtain a discount on the next purchase.

Rules for Using the Voucher

• The minimum value of the next order must be greater than R$400.00.
• The voucher must be used within 30 days of its generation.

Plan and Resources

Plan: Normal - Starter Plan
Website

Resources Used

• Voucher Automation: Yes, full integration with automation in the generation and sending of vouchers.
• Login with Google: Yes, for greater convenience of access for customers.
• Own Domain: No.
• Marketing Automation: Yes, it uses WhatsApp Automation to engage customers in a personalized way.
• Integration with other Platforms: Yes, effective integration with Nuvemshop, expanding the program's reach.

Unused Resources

• Awarded Indication: No.
• Website Widget: No.
• Gamification or Ranking: No.
• Satisfaction Survey: No.
• Marketplace Coupons: No.
• Monetization: No.

Advantages of the Adopted Model

The Mieli APP presents itself as a robust solution for customer loyalty through a simplified and effective cashback program. Automation is one of its greatest advantages, especially the use of voucher automation and integration with WhatsApp services for optimized communication, which ensures a continuous and frictionless experience for the end user. The cost-benefit is remarkable, where each purchase not only satisfies the customer's immediate need, but provides a tangible incentive for future purchases, increasing customer retention and long-term revenue.

With integration into the Nuvemshop platform, the Mieli APP expands the possibilities for retailers to join, allowing a greater number of businesses to enjoy the benefits of automated cashback. The use of Google login further simplifies the customer joining process, contributing to a growing and loyal user base.

Thus, the Mieli APP not only offers e-commerces a competitive advantage in the market, but also transforms the consumer's purchasing relationship into a journey full of benefits, favoring the continuous and sustainable growth of this business model.