The Lunablu APP stands out as an excellent example of an effective loyalty program implementation. Using the Cashback Program format, Lunablu offers its customers the possibility of redeeming rewards in a clear and simplified way, with each R$1 worth 0.15 Point(s) . This system was created to encourage recurring purchases, providing direct value for each transaction made.
Customers can easily access the APP to manage their accumulated cashback. When the minimum amount of R$150.00 is reached, a voucher is automatically generated, providing convenience and reinforcing repeat purchases. This voucher can be used as a discount on the next purchase, ensuring that the customer always has an additional incentive.
With Voucher Automation , when the required amount is reached, the system instantly sends a discount code to the customer. In addition, WhatsApp Automation maintains direct and interactive communication, keeping the customer updated about their rewards and exclusive offers.
Also note that, unlike other programs, Lunablu chose not to use Referral Rewards , Website Widget , and Satisfaction Survey tools, focusing its strategy on useful integrations and direct communication.
The model adopted by the Lunablu APP is advantageous for several reasons:
For more information about the Lunablu APP and its offers, visit our Instagram profile: www.instagram.com/lunablubrasil
The Lunablu APP case clearly demonstrates how a well-structured cashback program can not only retain customers, but also increase the value perceived by the consumer, strengthening the brand in the market.
