Success Story: APP A Brigadeirinha
Brigadeirinha is a brilliant example of how a loyalty program can boost a business's results. Through a Cashback system, every R$1 spent in the store turns into 0.05 points, coined as "Brigacash". This program not only rewards customer loyalty but also encourages new engagements through a smart and integrated format.
Loyalty Program Details
- Type: Cashback Program
- Format: Points
- Benefit: Every R$1 is worth 0.05 Brigacash
- Currency: Brigacash
- Plan: Normal - MiniClub Plan
Features and Resources
- Referral Award: Yes, earn R$20.00 from Brigacash when you refer friends, and your guest earns R$50.00 after their first purchase.
- Voucher Automation: When the customer accumulates R$100.00, they automatically receive a voucher to be used in future purchases (minimum of R$233.00, valid for 120 days).
- Marketing Automation: Yes, with automation via WhatsApp, Email and SMS.
- Integration with Platforms: Yes, integration with Loja Integrada.
- Satisfaction Survey: Yes.
Unused Resources
- Login with Google: No
- Own Domain: No
- Website Widget: No
- Gamification or Ranking: No
- Marketplace Coupons: No
Advantages of the Adopted Model
The Cashback model adopted by A Brigadeirinha offers an excellent cost-benefit ratio for both the company and its customers. With the flexibility of points and rewards through Brigacash, the company is able to increase purchase frequency and customer satisfaction. The automation of vouchers and communication via WhatsApp, Email and SMS ensures that customers are constantly encouraged to continue their transactions, facilitating access to rewards.
These strategies, combined with integration with existing platforms and the practice of rewarded referrals, provide an organic expansion of the customer base. Finally, the implementation of satisfaction surveys allows the company to maintain a cycle of continuous improvement by aligning its offerings with consumer expectations, creating a fertile environment for long-term success.