The Association of Waste Pickers APP has implemented a personalized loyalty program, focused on simplicity and valuing the actions of participants. This success story exemplifies the efficiency of a basic and functional system, aimed at rewarding its users in a direct and objective way.
The Points Program was chosen as the ideal format. In this system, every R$1 spent or collected by participants translates directly into 1 point, which can be accumulated and later exchanged for coupons.
When participants accumulate points, they have the option of redeeming them using coupons. These coupons can be used with various partners, thus offering a range of rewards and incentives.
The program, although basic, fully fulfills its purpose without the use of:
The model adopted by the APP Associacao dos Catadores stands out for its practicality and low implementation cost. By focusing exclusively on accumulating points and redeeming them for coupons, it eliminates additional complications and focuses solely on the direct benefit to users.
Furthermore, even without a dedicated website, the MiniClub plan, in its most basic structure, offers an efficient solution for those who want to start a loyalty program in an economical but still effective way.
The success of the Waste Pickers Association reflects how a simplified loyalty program can effectively engage users and employees, fostering greater loyalty and encouraging participation. To learn more about how to implement a similar program, visit our Smartbis Loyalty Marketing website.