Success Story: Grano Afecto Pizzeria
Welcome to Grano Afecto Pizzaria’s loyalty program, a clear example of how a well-structured rewards program can foster customer engagement and loyalty. In this case study, we explore how Grano Afecto used Smartbis Loyalty Marketing to create a unique loyalty experience for its customers.
Program Overview
Grano Afecto's loyalty program is a Points Program , where the loyalty currency is the point. Every R$1 spent at the pizzeria is equivalent to 1 accumulated point. This simple and direct format makes it easier for customers to understand and provides a continuous incentive for new purchases.
Plan and Benefits
The program is configured in the Smartbis Normal Plan - MicroClub Plan . Participants have the opportunity to redeem their points for coupons and use these benefits with associated partners, thus expanding the value offered by Grano Afecto beyond the pizzerias themselves.
Resources Used
- Marketing Automation: Efficient use of WhatsApp and SMS Automation . This strategy keeps customers engaged and informed of promotions and points balance in an immediate and personalized way.
- Easy Login: Participants can easily register using Login with Google .
- Gamification: Customers are classified into levels such as Grano Elite, Grano Black and Grano Ambassador , providing tangible goals to win and strengthen loyalty.
- Satisfaction Survey: Continuously collecting feedback through satisfaction surveys allows for consistent service improvement, adjusting to customer needs.
Formats and Integrations
Although the program does not use resources such as rewarded referrals, voucher automation, website widgets or integration with other platforms, the simplicity and effectiveness of the resources used are evident in its success.
Why is the Adopted Model Advantageous?
Grano Afecto’s simple and effective model is advantageous due to its simplicity of implementation and the ability to directly engage customers through personal communication channels such as WhatsApp and SMS. Gamification and continuous feedback encourage not only repeat purchases but the creation of a loyal community, which is essential for sustainable growth.
The absence of complexities such as multiple integrations and widgets makes this model an ideal choice for businesses focused on building clear and direct value for their customers, ensuring that each interaction is timely and perceived as beneficial.