The Coleta Seletiva APP is an innovative program that encourages sustainability through the practice of selective collection, rewarding its participants with an extremely accessible and straightforward points system. This success story details how the Points Program format is implemented, offering tangible benefits to users while promoting ecological practices.
The Coleta Seletiva APP rewards system is based on a Points Format , where each R$1.00 spent by users is equivalent to 1 point earned. These points can be accumulated and later redeemed for coupons that offer discounts or exclusive benefits at partner establishments called Ecoparceiros .
This program operates under the Standard Plan - MiniClub , ensuring a simple and effective structure for managing the points acquired by users. Despite being a basic plan, it offers the essentials to keep users engaged and interested in the proposed sustainable actions.
The program does not have some additional features, which are not essential for the current operation of the Selective Collection APP, such as:
The Points Program model adopted by the Coleta Seletiva APP is advantageous because it is direct and intuitive, requiring a shorter learning curve for users. With SMS Automation , there is an improvement in communication and engagement, ensuring that users are frequently informed and ready to recycle at any time. In addition, by linking points to local Ecopartners, the program not only promotes ecological practices, but also supports and boosts local sustainable businesses.
This model demonstrates that even without the adoption of complex technologies or integrations, the Selective Collection APP can offer a positive impact on consumer behavior and the environment.
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