Success Story: Mimo Meu Semijoias APP
The Mimo Meu Semijoias APP is a remarkable example of how an efficient implementation of a loyalty program can boost customer engagement and retention in e-commerce. By adopting a Cashback Program model, Mimo Meu Semijoias offers its customers the benefit of 0.1% cashback on all purchases made through its platform.
Program Format and Benefits
- Type: Cashback Program
- Format: Cashback
- Benefit: 0.1% Cashback on every purchase
- Currency: Cashback
- Plan: Normal - Starter Plan
Program Description and Features
Customers who accumulate cashback can redeem their amounts through the app, generating a discount voucher to be used on their next purchase. The ease and automation of the process are important highlights:
- Voucher Automation: When the minimum accumulated value reaches R$10.00, a voucher with the code is sent automatically.
- Login with Google: Provides convenience for users to access the APP easily.
- Integration with Nuvemshop: Facilitates e-commerce management with harmonious integration.
- WhatsApp Automation: Used to send messages and provide customer service, improving the customer experience.
Unused Resources
It is interesting to note that, despite its efficiency, the program does not make use of some resources available through Smartbis Loyalty Marketing, such as:
- Award-Winning Indication
- Website Widget
- Gamification or Ranking
- Satisfaction Survey
- Marketplace Coupons
Although these resources are not used, the choice of active functionalities was strategic and in accordance with the e-commerce profile and objectives.
Advantages of the Adopted Model
The cashback model used by the Mimo Meu Semijoias APP is extremely advantageous due to several factors:
- Consumer Incentive: Cashback works as an ongoing incentive for consumers to return and make new purchases.
- Automated Process: Voucher automation and the use of WhatsApp for communication make the process efficient and less susceptible to manual errors.
- Ease of Integration: Integration with Nuvemshop simplifies the operation and management of the loyalty program, allowing the focus to remain on the customer experience.
- Accessibility: Using Google login promotes an easier user experience by reducing barriers to login.
For more information about the Mimo Meu Semijoias APP and to experience this innovative solution, visit the official website: www.mimomeu.com .
