COMMERCIAL
Aspectto
Benefits Club Where each 1 R$ OK 1 Points). You Clientes Can redeem Points for Coupons and use the Benefit in Lojas.
Smartbis Loyalty Marketing - Success Story: ASPECTTO APP
Overview
The ASPECTTO app is an innovative loyalty program that transforms every R$1.00 spent into 1 accumulable point. Although it doesn't use voucher automation, it stands out for its use of marketing automation via WhatsApp, providing effective communication with customers.
Program Details
- Type: Benefits Club
- Format: Points
- Benefit: Every R$1.00 spent is worth 1 point.
- Currency: Points
- Plan: Normal - MicroClub Plan
Features and Functionalities
- Referral Program: Yes. When you register a guest, the referrer earns 2 points and the guest earns 1 point.
- Automation:
- Voucher Automation: No
- Marketing Automation: Yes, via WhatsApp
- Integrations: Yes, with GestaoClick
- Gamification: Yes, with Bronze ranking.
- Customer Satisfaction Surveys: Yes
- Website Widget: No
- Marketplace coupons: No
- Monetization: No
Advantages of the Model
The model adopted by APP ASPECTTO is advantageous because:
- It offers a simple and effective reward system, where every purchase directly converts into points.
- Marketing automation via WhatsApp allows for instant and personalized interaction with customers, increasing loyalty and engagement.
- The referral program encourages users to expand their customer base, creating a community around the brand.
This type of program tends to thrive because it brings together characteristics that favor not only customer retention but also attract new users, offering meaningful shopping and interaction experiences.