Welcome to the case study of Cantarola APP , an innovative platform that implemented a cashback-based loyalty program for e-commerce. This case illustrates how the use of automation can simplify and enrich the user experience, while boosting customer engagement and loyalty.
At the heart of the Cantarola APP is the Cashback Program , where customers earn 0.1% cashback on every purchase made. This cashback is accumulated in the platform's exclusive currency, Cantarolafidelidade , and can be redeemed through the app, generating a voucher that offers a discount on the next purchase, once the accumulated balance reaches a minimum of R$10.00.
The model adopted by the Cantarola APP stands out for its simplicity and effectiveness. Integration with WhatsApp and email automation ensures that customers are always informed about their rewards, encouraging repeat purchases. Voucher automation facilitates the cashback redemption process, forming a continuous cycle of engagement and loyalty.
By integrating seamlessly with Nuvemshop, Cantarola takes advantage of an existing e-commerce base, facilitating adoption and proving to be an attractive solution for both small and large businesses. The decision not to use proprietary domains or widgets simplifies the implementation of the solution and minimizes additional costs.
With this model, the Cantarola APP not only offers a clear value proposition to consumers, but also creates an environment where merchants can easily see the return on investment through increased sales.
By combining innovation in automation with a straightforward and understandable rewards system, the Cantarola APP proves to be an advantageous choice that has all the right ingredients for a promising future.
