Candle e Co

Cashback Program For E-commerces Where the Customer wins 0.05% Of Cashback em cada compra. You Clientes You can redeem the accumulated Cashback by accessing the APP and generating a Voucher to be used as a discount on your next purchase.

Success Story: APP Candle and Co

Candle and Co. has developed an innovative loyalty program using the Cashback model to enrich the experience of its customers in e-commerce. This program provides consumers with the opportunity to earn 0.05% cashback on all their purchases.

Cashback Program Details

Type: Cashback Program
Format: Cashback
Benefit: 0.05% Cashback per purchase
Currency: Cashback
Plan: Normal - Starter Plan

Customers can redeem accumulated cashback by accessing the app and generating a voucher that can be used as a discount on a future purchase. To redeem vouchers, the minimum accumulated cashback amount must be R$30.00. The generated voucher can be used on purchases over R$500.00 within a period of up to 45 days.

Implemented Features

Voucher Automation: Enabled
Marketing Automation: Uses WhatsApp, Email and SMS
Login with Google: Available
Integration with Platforms: Integration with Loja Integrada
Own Domain: Not used

The current model does not use Referral Rewards, Gamification, Satisfaction Survey, Marketplace Coupons or Website Widgets.

You can access more information directly on their website at: candleeco.com.br

Why is this model advantageous?

The Candle and Co APP loyalty program is advantageous for several reasons:

Simplicity and Efficiency: The 0.05% cashback on every purchase, although subtle, provides an ongoing incentive for repeat purchases, keeping customers engaged.
Automation: Automated voucher generation and marketing processes ensure that customers are always updated and encouraged to make their next purchases.
Effortless Integration: Integration with Loja Integrada facilitates program implementation and management without additional technical complications.
Ease of Use: The ability to log in using Google simplifies the process, making joining the program quick and convenient for users.

The success of this program lies in the balanced combination of tangible rewards and simplified automation, proving to be a sustainable and attractive strategy to strengthen customer loyalty.

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