The Bora Brilhar loyalty program is an excellent example of how small and medium-sized companies can use customer loyalty initiatives effectively and at low cost. Developed with the resources of Smartbis Loyalty Marketing, this case illustrates how a well-structured program can bring customer satisfaction and return to the business.
The loyalty program is based on accumulating points. For every real spent, the customer earns 1 point. These points can be redeemed for coupons, which are used to acquire benefits in associated stores. When inviting friends to participate, customers earn 10 points, while invited friends receive 30 points after registering. See more on the program website: Bora Brilhar APP .
Bora Brilhar stands out for the simplicity and effectiveness of its points-based model. This format is easy for customers to understand, encouraging loyalty and increasing purchase frequency. In addition, marketing automation via WhatsApp and Email keeps customers engaged and informed about their points and benefits.
The use of gamification through rankings motivates customers to continue participating to achieve new goals and benefits. In addition, the rewarded referral feature not only expands the customer base, but also strengthens relationships with current customers, providing a more enriching experience.
By strategically combining these features, the Bora Brilhar APP demonstrates how it is possible to thrive with a loyalty program that delivers value to both the customer and the business. This approach not only increases engagement but also contributes to the sustainable growth of the brand.
