Advantage Stars App
The Estrelas de Vantagens App is an innovative benefits club that offers exclusive rewards to its members in a points format. For every R$1 spent, customers accumulate 1 point, called "Estrelinha", which can be exchanged for coupons to be used in various partner companies.
Features and Functionalities
- Format: Points
- Currency: Star
- Plan: Normal - Custom Plan
- Referral Award: Yes, when you invite a friend who makes their first purchase in the program, you both earn 1 Star.
- Voucher Automation: No
- Marketing Automation: Implementation of automation via WhatsApp, Email and SMS for customer engagement.
- Own Domain: Use your own domain: www.fidelidadevirtual.com.br
- Integration with Smartbis API: Yes, for consultation and registration of Stars.
- Gamification or Ranking: Yes, with BRONZE, SILVER and GOLD participation levels, encouraging continued engagement.
- Satisfaction Survey: Yes, to constantly improve the user experience.
- Marketplace Coupons: Available through partners such as Divinalu.
Advantages of the Adopted Model
The Estrelas de Vantagens App adopts an efficient model that combines simplicity and effectiveness, ensuring that both consumers and partner companies benefit continuously.
Why is this model advantageous?
- Easily Measured Engagement: With simple scoring (1 R$ = 1 Star), customers can easily track their earnings and redemptions.
- Communications Automation: Using WhatsApp, Email and SMS automation to stay in touch with customers increases engagement and reduces loss of interest in the program.
- Referral Strategy: Encouraging new members through the referral program reinforces the acquisition of new customers organically.
- Ranking Incentivizes Activity: The gamification system keeps customers active by offering higher statuses such as SILVER and GOLD, thus ensuring additional rewards and increasing loyalty.
The Estrelas de Vantagens App is more than just a loyalty program; it is a powerful tool for companies looking to establish a deep and long-term connection with their customers, providing a cycle of appreciation and rewards that cultivate lasting and prosperous relationships.
