Emporio Grassa offers an innovative customer loyalty model through its Benefits Club , focused on simplicity and direct rewards. This format is based on the accumulation of points, where for every R$1.00 spent in the store, the customer accumulates 0.07 point(s). Although the system does not use voucher automation, it is characterized by the efficiency in the use of SMS Automation for agile and direct communication with participants.
The model adopted by Emporio Grassa is advantageous because it is simple and direct, focusing on a single benefit that is easily understood by participants. The accumulation of points increases the value of each purchase made by customers, encouraging loyalty and returning to the store to use their accumulated points in exchange for coupons, which can be used directly in the store.
The decision to avoid multiple integrations and complex features allows Emporio Grassa to focus on the essentials: rewarding customers effectively. SMS Automation is a powerful tool in this context, ensuring that customers are quickly informed about their points accumulation and redemption options, promoting greater engagement and satisfaction.
This model tends to thrive precisely because of its ability to maintain focus on the customer experience, without overloading them with unnecessary complications, maintaining close and personalized contact through well-directed communications.
