The Club RAMAI Loyalty program is a notable example of how points programs can be adapted to benefit both companies and customers. In this case, the proposal is simple: every R$1 spent is equivalent to 1 point, called Ramaicoin . This format offers a direct and easy-to-understand equivalence, promoting customer engagement.
The Club RAMAI Loyalty program adopts a clear formula, where every real spent is converted into points, making the experience transparent and encouraging recurring consumption. The lack of complexity in its implementation - such as not needing a domain or a specific website - makes it especially cost-effective for smaller companies. Marketing automation based on WhatsApp, Email, and SMS ensures that customers are always informed about their points and offers, increasing the relationship and loyalty to the brand.
Furthermore, the rewarded referral system not only strengthens the existing customer base, but also brings in potential new ones, creating an organic expansion of the consumer network. Through gamification rankings, customers are encouraged to reach different levels, increasing their engagement and motivation to actively use the program.
In short, the RAMAI Loyalty Club model thrives on simplicity, effectiveness and the ability to integrate automation technology to reach customers efficiently without the need for large structural investments.
