Ampligen Club offers a Benefits Club where every R$1.00 is converted into 0.02 points in the exclusive currency, Amplicash. The accumulated points can be redeemed in the form of cashback , accessible directly in the APP to generate discount vouchers for future purchases.
The model chosen by Ampligen Club is advantageous for several reasons. Firstly, the simplicity in calculating and redeeming points makes the user experience more pleasant and accessible. The use of its own currency, Amplicash, encourages customer loyalty and repeat purchases.
Marketing automation through WhatsApp and SMS ensures that customers are always informed about new opportunities and promotions, thus generating an increase in the engagement rate. Integration with platforms such as Tray demonstrates a commitment to technology and process optimization, favoring multifaceted interaction with the customer.
Although the program does not use some resources such as Gamification, it compensates with strategic coupon partnerships in various marketplaces, expanding the Club's reach and attractiveness.
Ultimately, Ampligen Club is an example of how combining simple yet effective features and a focus on integrity and communication can create a successful loyalty program and thrive in a competitive marketplace.
