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Brilheback

Cashback Program For E-commerces Where the Customer wins 0.05% Of Cashback em cada compra. You Clientes You can redeem the accumulated Cashback by accessing the APP and generating a Voucher to be used as a discount on your next purchase.

Brilheback

BrilheBack APP - Success Story

The BrilheBack APP is an innovative Cashback program aimed at E-commerces, offering customers the opportunity to earn 0.05% Cashback on each purchase made. This program was designed to provide customers with a continuous incentive to return and make new purchases, while increasing engagement through automation.

Program Details:

Features and Functionality:

  • Voucher Automation: When the accumulated Cashback balance reaches the minimum value of R$20.00, a voucher is automatically generated and sent to the customer. This voucher can be used as a discount on the next purchase, as long as the order is over R$1.00 and used within 45 days.
  • Marketing Automation: Uses integrated WhatsApp, Email and SMS automation to keep the customer informed about the Cashback status and personalized promotions.
  • Social Login: Facilitating registration and access using Login with Google.
  • Integration with Other Platforms: Perfectly integrated with the Nuvemshop platform for optimized management.

What is not used:

  • Award-Winning Indication
  • Own Domain
  • Website Widget
  • Gamification or Ranking
  • Satisfaction Survey
  • Marketplace Coupons

Why is the adopted model advantageous?

The BrilheBack APP’s Cashback model offers several advantages: direct incentive for customers to become loyal to the store through visible financial rewards, easy redemption and use of accumulated cashback, and constant communication via automation that keeps the customer engaged with the brand. The lack of complexity in programs such as Referral Rewards and Gamification simplifies the user experience, keeping the focus on simple purchases and rewards. Because it is integrated with the Nuvemshop platform, it offers operational efficiency for the merchant. With its accessible and simplified model, the BrilheBack APP is positioned to thrive, transforming customers into repeat and loyal buyers.

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