The BENNET JEANS APP is an excellent example of how a well-structured loyalty program can generate value for e-commerces, by implementing an efficient Cashback Program . This case highlights the resources and strategies adopted to provide a personalized and rewarding experience to customers, while increasing repeat purchases.
The model adopted allows customers to accumulate 0.1% cashback on each purchase made in the e-commerce, without the need for automated vouchers. All accumulated cashback can be redeemed through the app, where the customer can generate a voucher that will offer a discount on the next purchase. This methodology not only promotes loyalty but also encourages customers to return to the brand's website.
Although the program does not use automation for vouchers, it does have robust Marketing Automation via WhatsApp and Email. These tools are valuable for communicating new promotions, cashback balance updates, and news about the BENNET JEANS collection.
By focusing on an accessible cashback program and encouraging rewarded referrals, the BENNET JEANS APP creates a cycle of interest and engagement. Satisfied customers not only return to buy but also become brand ambassadors by inviting new buyers. This also increases the potential for capturing qualified leads. Integration with Shopify and the ability to log in through Google simplify the user experience, increasing conversion.
The model is advantageous due to its low implementation cost and ease of management. The simplicity of cashback and focused automations ensure that international customers or those new to online commerce will also see the value of this program.
The BENNET JEANS APP is prepared for continued growth, as it combines direct financial incentives with effective and personalized communication strategies, which is a clear example of how Smartbis Loyalty Marketing can transform loyalty programs into success stories.
