Success Story: BRAZIL ComEx APP
The BRAZIL ComEx APP has adopted an innovative loyalty program that offers its customers a highly attractive Cashback system. This success story stands out for its strategic use of automation and integration, promoting a closer and more direct relationship with customers.
Program Structure
- Type: Cashback Program
- Format: Points
- Benefit: Each R$1.00 is equivalent to 0.03 Point(s)
- Currency: Cashback
- Plan: Normal - MicroClub Plan
Resources and Tools
- Referral Reward: Activated. You and your referral earn R$10.00 Cashback after the guest's first purchase.
- Voucher Automation: Not Used
- Login with Google: Integrated
- Marketing Automation: Use WhatsApp Automation for effective communications.
- Integration with other Platforms: Integrated with Bling .
- Website Widget: Not Used
- Gamification or Ranking: Not Used
- Satisfaction Survey: Not Used
- Marketplace Coupons: Not Used
- Monetization: Not Used
How it Works
BRAZIL ComEx APP customers can redeem accumulated Cashback in a convenient way by accessing the app. There, it is possible to generate a voucher that can be used as a discount on the next purchase. This system not only encourages loyalty, but also promotes increased sales by motivating customers to return.
Advantages of the Adopted Model
The BRAZIL ComEx APP Cashback model is highly advantageous because:
- Encourages customer loyalty through direct rewards, turning spending into future savings.
- It stimulates collaborative marketing with the Referral Rewards feature, leveraging new customers and expanding the user database.
- Automating communication via WhatsApp ensures that customers are updated about their points and promotions in a timely manner, dramatically improving customer engagement and satisfaction.
- Integration with platforms such as Bling optimizes back-office operations, ensuring efficient management of loyalty programs.
The BRAZIL ComEx APP loyalty program is a perfect example of how Smartbis Loyalty Marketing can transform simple transactions into an enriching experience for the customer and advantageous for the business.
