Calçadinha

Success Story: Calcadinha APP

Discover how "Calcadinha", a renowned online footwear store, used Smartbis Loyalty Marketing 's loyalty program to enhance its customers' shopping experience and increase retention through an innovative points system.

Program Overview

• Type: Points Program
• Format: Points
• Benefit: Each R$1 is worth 1 Point(s)
• Currency: Points
• Plan: Normal - MicroClub Plan
• Website: calcadinha.com.br

Program Features

• Awarded Nomination: No
• Voucher Automation: Yes - A voucher is automatically sent via WhatsApp when the minimum value of R$20.00 in points is reached, containing a code to be used on the next purchase.
• Login with Google: Yes
• Own Domain: No
• Marketing Automation: Yes - Uses WhatsApp Automation to engage customers efficiently.
• Website Widget: No
• Integration with other Platforms: No
• Gamification or Ranking: No
• Satisfaction Survey: No
• Marketplace Coupons: No
• Monetization: No

Why is the Model Advantageous?

The model adopted by Calcadinha is extremely advantageous because it uses a simplified rewards system, where every real spent returns points that can be easily converted into future discounts. This encourages loyalty, as customers perceive value in accumulating points, directing their future purchases to the same supplier.

Additionally, voucher automation via WhatsApp provides direct, real-time communication with customers, improving the customer experience and encouraging repeat purchases. The ease of Google login also makes the process of joining the program simpler, eliminating common barriers for new users.

In short, the Calcadinha APP managed to create an engaging and rewarding shopping experience for its customers, efficiently using Smartbis resources.