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Points Program Where each 1 R$ OK 0.05 Points). You Clientes Can redeem Points for Coupons and use the Benefit in Estabelecimentos.

Faça Parte da Rede

APP Be Part of the Network - Success Story

Discover the Be Part of the Network loyalty program, which transforms every real spent into an excellent return for its customers through a simple and efficient system of accumulating points and redeeming benefits.

Program Details

  • Type: Points Program
  • Format: Points
  • Benefit: Each R$1 is worth 0.05 Point(s)
  • Currency: Cashback
  • Plan: Normal - MiniClub Plan

Program Features

With the aim of encouraging both new users and retaining existing customers, this program stands out for using specific resources that facilitate user adhesion and retention:

  • Referral Reward: Yes. When you refer a friend, and after their first purchase, you both earn 10.00 in Cashback, encouraging the growth of the customer network.
  • Voucher Automation: Yes. Once the customer reaches the minimum amount of R$40.00 in points, an automatic voucher is generated and sent, which can be used on the next purchase.

Unused Resources

The Be Part of the Network program opted for a more direct approach without using some tools that, although popular, do not align with its current loyalty strategy:

  • Login with Google
  • Own Domain
  • Marketing Automation
  • Website Widget
  • Integration with other Platforms
  • Gamification or Ranking
  • Satisfaction Survey
  • Marketplace Coupons
  • Monetization Feature

Why is this Model Advantageous?

The Be Part of the Network program is an excellent example of how a loyalty strategy can be simplified to the maximum, without losing effectiveness. The use of a points system in which each R$1.00 spent earns 0.05 points makes tracking rewards transparent and accessible to users. The rewarded referral feature is a powerful network expansion tool, generating greater engagement and attracting new customers through word-of-mouth marketing.

Choosing voucher automation instead of marketing automation also demonstrates a focus on actively rewarding customers without overwhelming them with unnecessary information and campaigns. This way, the program gains customer trust through the direct financial return on their purchases.

In short, the program presents an optimized and lean configuration, capable of reaping excellent results by investing in the right strategies. The simplicity of the adopted model favors its participants, ensuring a friendly and rewarding flow of interaction.

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