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Club da Japa

Cashback Program For E-commerces Where the Customer wins 0.03% Of Cashback em cada compra. You Clientes You can redeem the accumulated Cashback by accessing the APP and generating a Voucher to be used as a discount on your next purchase.

Club da Japa

Success Story: Japa Club APP

Club da Japa is a loyalty program developed especially for e-commerces, focused on offering its customers a tangible benefit through a simple and effective cashback system. Using the Smartbis Loyalty Marketing platform, Club da Japa combines automation and integration technologies to maximize the user experience and foster continuous engagement.

Program Overview

  • Type: Cashback Program
  • Format: Direct-to-consumer cashback
  • Benefit: 0.03% cashback on every purchase
  • Currency: Accumulative cashback
  • Plan: Normal - Custom Plan
  • Website: japadaostra.com.br

Resources Used

  • Referral Reward: The program offers R$60.00 cashback for each customer you refer after your guest's first purchase.
  • Voucher Automation: When the accumulated cashback reaches R$50.00, a voucher is automatically sent to the customer, allowing it to be used as a discount on the next purchase.
  • Marketing Automation: Implementing SMS automation to communicate promotions and updates to customers.
  • Integration with Nuvemshop: Facilitates purchasing and reward processes through an integrated platform.
  • Login with Google: Simplifies the login process, increasing user registration rate.

Unused Formats

  • Does not use Own Domain and Website Widget for direct loyalty on the site.
  • Without Gamification or Satisfaction Surveys, the focus is on direct financial return to the customer.
  • Does not use Marketplace Coupons, maintaining the cashback strategy as the main attraction.

Why is this Model Advantageous?

The model adopted by Club da Japa is advantageous because it provides a clear and immediate return to the customer through cashback, encouraging repeat purchases. The inclusion of automation and integration with existing platforms, such as Nuvemshop, optimizes the user experience, making the purchase and rewards process more efficient. In addition, using SMS automation as part of your marketing strategy significantly increases the rate of engagement and communication with the customer, adapting to modern conveniences without the commitment of a complex infrastructure.

This model is designed to thrive through its simplicity, clarity of rewards and effective use of technology to create a loop of economic loyalty, ensuring that customers want to return to e-commerce to enjoy the accumulated benefits.

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