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Clube Bhmodels

Benefits Club Where each 1 R$ OK 1 Points). You Clientes Can redeem Points for Coupons and use the Benefit in Lojas.

Clube Bhmodels

BHModels Club App: A Success Story in Loyalty Marketing

BHModels Club is an innovative Benefits Club designed to reward its members in a meaningful way. In this program, every R$1 spent by customers is equivalent to 1 point, which can be used to redeem coupons and enjoy discounts and benefits at a variety of partner stores. This simple points format offers a direct relationship between spending and reward, encouraging continued customer loyalty.

Program Details

Features and Functionalities

  • Awarded Nomination: No
  • Voucher Automation: No
  • Login with Google: Yes
  • Own Domain: No
  • Marketing Automation: No
  • Website Widget: No
  • Integration with other Platforms: No
  • Gamification or Ranking: Yes, Beginner ranking
  • Satisfaction Survey: No
  • Marketplace Coupons: Yes, partnerships with Anjuss, Casa da Sogra Enxovais, Divinalu, Estuda.com, Home is..., Skeptic, Seralle Calcados, Remessa Online, Pop Me, Probel

Monetization Resources

  • Plans: Gold, Experience
  • Cashback: The value of the plan is converted into Cashback Credit upon first purchase.
  • Monetization:
    • Monetize Stores with Points Sales
    • Monetize Customers by Selling Points

Why is this model advantageous?

BHModels Club stands out for its simplified and direct approach to the customer, offering rewards based on actual spending. This simplicity helps to build a relationship of trust with customers, promoting loyalty without the complexity of automation systems. The lack of automation, although it may seem like a disadvantage, allows for a more personalized and direct interaction with customers.

Additionally, monetization features such as selling points and cashback credits provide value to both customers and partner stores, creating a sustainable and profitable ecosystem. The use of gamification and ranking, even in basic forms, encourages continued customer engagement, making the shopping experience more fun and competitive.

For these reasons, the BHModels Club is not only advantageous but also well positioned to thrive in a competitive customer loyalty market, offering a clear value proposition and successful strategic partnerships.

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