The Clube de Vantagens APP is a loyalty program based on points that gives its participants the opportunity to accumulate points on their purchases and exchange them for various benefits with selected partners. Each real spent is equivalent to one point, facilitating the accumulation of advantages in a simple and efficient way.
The Clube de Vantagens APP has opted for a simplified and efficient format, where the accumulation of points is direct and easy to understand for all participants. The absence of voucher automation is compensated by robust marketing automation through WhatsApp, Email and SMS , ensuring that participants are constantly reminded about their points and incentives to continue shopping.
Additionally, Referral Rewards not only increases the program’s reach by attracting new participants, but also fosters a sense of community and engagement among current members. While the program does not utilize gamification or satisfaction survey elements, its simplicity and effectiveness in rewarding purchasing behavior are key to its success.
This model is advantageous because it remains focused on actions that clearly encourage active participation and customer loyalty, using well-targeted marketing strategies to maximize engagement and retention.
