Success Story: APP Clube Riso
Discover how the Clube Riso APP transformed its customers' shopping experience through an innovative cashback program.
About the Program
The Clube Riso loyalty program is an integrated and efficient Cashback Program that uses a points system with the following dynamics: every R$1.00 spent is equivalent to 0.05 point(s). The currency used is cashback , encouraging repurchase and customer loyalty.
Features and Functionalities
- Type: Cashback Program
- Format: Points
- Benefit: Each R$1 is worth 0.05 point(s)
- Plan: Normal - MicroClub Plan
- Referral Reward: Yes, participants earn R$10.00 cashback for each successful referral.
- Voucher Automation: Yes, vouchers are generated automatically when cashback reaches R$20.00
- Login with Google: Supported
- Marketing Automation: Integration with WhatsApp for direct communication
- Gamification: Bronze, Silver and Gold Rankings that encourage continued engagement
- Satisfaction Survey: Integrated to foster continuous improvements in services
Rescue Process
Customers can redeem the accumulated cashback directly in the app, generating a voucher that will be used as a discount on their next purchase.
Advantages and Prosperity
The model adopted by Clube Riso is advantageous for numerous reasons:
- Customer Retention: Offering cashback keeps the customer motivated to return, thus increasing loyalty.
- Engagement Through Gamification: Status rankings (Bronze, Silver, Gold) provide an extra incentive for customers to seek to improve their rewards.
- New Customer Referrals: The referral incentive acts as a growth engine, allowing the program to be exposed to new potential customers.
- Efficient Automation: The use of automations, such as sending vouchers via WhatsApp, simplifies the user experience, resulting in a more fluid and practical interaction.
- Ease of Access: Using Google login simplifies the user sign-up process, improving conversion of new participants.
For more information on how to implement a customized loyalty program for your business, visit our Smartbis Loyalty Marketing website.
