Success Story: Melanina Women's Fashion
Summary
Melanina Moda Feminina has adopted an effective cashback program for its e-commerce, providing customers with 0.1% cashback on each purchase. This model stands out for its automated voucher generation and the strategic use of WhatsApp for customer interaction. Consumers can easily redeem the accumulated cashback by accessing the app, generating a voucher to be used as a discount on future purchases.
Program Details
- Program Type: Cashback Program
- Format: Cashback
- Benefit: 0.1% Cashback
- Currency: Cashback
- Plan: Normal - Starter Plan
- Website: melaninamodafeminina.com.br
Resources Used
- Awarded Nomination: No
- Voucher Automation: Yes
Automation to send a voucher when the minimum value of R$20.00 is reached. - Login with Google: Yes
- Own Domain: No
- Marketing Automation: Yes - Using WhatsApp Automation
- Website Widget: No
- Integration with Platforms: Yes, Nuvemshop
- Gamification or Ranking: No
- Satisfaction Survey: No
- Marketplace Coupons: No
- Monetization Feature: No
Advantages of the Adopted Model
The cashback program implemented by Melanina Moda Feminina is advantageous for several reasons:
- Customer Loyalty: Cashback serves as a tangible incentive for customers to return to the e-commerce site for future purchases, promoting brand loyalty.
- Facilitate Redemptions: Voucher automation allows customers to easily redeem their benefits, improving the user experience and encouraging continued use of the program.
- Efficient Communication: Using WhatsApp as a marketing automation tool increases direct and personalized communication with customers, enriching relationships and promoting faster service.
- Intuitive Integration: Integration with Nuvemshop allows the program to operate without technical complications, harmonizing with the store's existing infrastructure.
In summary, Melanina Moda Feminina’s cashback program demonstrates a strategic and well-structured approach to increasing sales and customer satisfaction. This model not only adds immediate value to consumers but also contributes to the brand’s continued growth in the online women’s fashion market.
