Success Story: APP Furniture Decorations
The loyalty program implemented by APP Decoracoes Moveis follows the Cashback Program model for e-commerces, offering its customers the opportunity to earn a percentage of their purchases back.
Program Details
- Format: Cashback
- Benefit: 0.05% Cashback on every purchase
- Currency: Cashback
- Plan: Normal - Starter Plan
Operation
Customers accumulate cashback with each purchase made. The accumulated total can be accessed through the APP Decoracoes Moveis application, where it is possible to generate a voucher to be used as a discount on future purchases.
Features and Integrations
- Award Nomination: Not available
- Voucher Automation: Yes. When any amount is credited, a voucher is automatically sent to the customer.
- Login with Google: Yes
- Own Domain: No
- Marketing Automation: No
- Website Widget: No
- Integration with other platforms: Yes, integrated with Nuvemshop
- Gamification or Ranking: No
- Satisfaction Survey: No
- Marketplace Coupons: No
- Monetization Feature: No
Why is this model advantageous?
The model adopted by APP Decoracoes Moveis is advantageous for several reasons:
- Simplicity and Efficiency: With the cashback system, customers are encouraged to make new purchases to benefit from accumulated discounts, creating a direct loyalty dynamic.
- Accessibility: The ability to generate vouchers through the app offers convenience, allowing customers to have control of their rewards in the palm of their hand.
- Integration with Nuvemshop: Integration with the Nuvemshop platform facilitates the management of transactions and the loyalty program, resulting in efficient operations.
The choice of not using marketing automation or complex tools reflects APP Decoracoes Moveis' strategy of maintaining a direct and functional loyalty program, focused on customer consideration and process simplification.
For more information, visit the official APP Decoracoes Moveis website .
