The CAPEF APP is a remarkable example of how to implement a simple and effective loyalty program that combines technology with the aim of rewarding loyal customers. Using a points system directly linked to consumption, each R$1.00 spent by the customer is worth 1 point, allowing consumers to redeem these points in the form of coupons that can be used at associated franchises.
The CAPEF APP points program stands out for its simplicity and efficiency. By offering one point for every real spent, it maintains a direct incentive to consumption. Although it does not adopt gamification components, its effectiveness is increased by the use of SMS automation, ensuring that customers receive updated information and promotions directly on their mobile devices, which increases the engagement rate and customer satisfaction.
Integration with the Smartbis API represents a differentiator, allowing the program to be managed centrally and points to be easily consulted and recorded, facilitating administration for the company and ensuring security and reliability for customers.
Although simple, the model adopted efficiently takes advantage of available resources to reach its target audience, making it an ideal choice for businesses looking to foster loyalty without introducing too many operational complexities. With an approach focused on direct communication and clear rewards, the CAPEF APP has great potential to thrive and expand its operations in the loyalty market.
