Success Story: OdontoINfoco store APP
The OdontoINfoco store APP is a prime example of how a Benefits Club can be structured to promote customer loyalty through reward systems that are both attractive and easy to use. Offering a points-based program, the app ensures that for every R$1.00 spent, the customer accumulates 0.02 points, which can be used as a discount on future purchases.
Program Overview
- Type: Benefits Club
- Format: Points
- Benefit: Each R$1 is worth 0.02 Point(s)
- Currency: Reais
- Plan: Normal - SuperClub Plan
Key Features and Functionalities
- Referral Award: Yes. Both the referrer and the person referred receive R$40.00 after confirming their registration on the OdontoINfoco store APP .
- Voucher Automation: No. The redemption of accumulated cashback is done manually through the APP, where the participant generates a voucher that can be used as a discount on the next purchase.
- Login with Google: Yes, providing easy and quick access.
- Marketing Automation: Yes, using WhatsApp, Email and SMS, facilitating engagement and communication with customers.
- Integration with other Platforms: Yes, using integration with CartX .
- Gamification or Ranking: Yes, offers rankings like BRONZE, SILVER, and GOLD to encourage usage and engagement.
- Satisfaction Survey: Yes, to continually improve the service based on customer feedback.
Why is the Model Advantageous?
The OdontoINfoco store APP leverages several loyalty strategies even without full voucher automation. By integrating marketing automation via WhatsApp, Email and SMS, the benefits club is able to maintain a constant line of communication with users, increasing engagement and strengthening customer relationships. In addition, the use of points and classifications by level (BRONZE, SILVER, GOLD) motivates users to seek ever more advantages in the program. The success of award-winning referrals and integration with other platforms, such as CartX , further enhances the user experience.
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