The Nosso Granel Fidelidade program stands out as a benefits club focused on rewarding its members through the accumulation of points that are converted into cashback. For every R$1 spent, the customer accumulates 0.05 points, which can be redeemed as a discount on future purchases, providing a continuous experience of savings and rewards.
The model adopted by Nosso Granel Fidelidade is advantageous because it facilitates the accumulation and use of rewards directly in the app, without complex automation complications, which minimizes costs and maximizes the integration of the user experience. The partnership with the Smartbis platform through the API ensures that cashback transactions are managed efficiently and securely, promoting trust in the end user. In addition, marketing automation via WhatsApp, Email and SMS keeps customers constantly informed and engaged, fostering an ongoing relationship.
By not relying on a website or gamification features, the solution focuses directly on the mobile customer, a growing trend in the market. The simplicity of redeeming points and the reliable reward referral system make the program attractive to both new and existing customers, encouraging membership and recurring interactions.
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