Summary: RECICLAJA APP implemented an innovative Points Program that transformed every R$1.00 spent into 1 point, providing an accessible and advantageous loyalty experience for users. Although the program does not use automation for vouchers, it incorporates effective WhatsApp and SMS automations to engage participants.
Participants have the opportunity to accumulate points that can be exchanged for coupons. These coupons offer benefits that can be used in partner networks, increasing the perceived value without the need for a dedicated website.
The simplified structure of the RECICLAJA program makes it accessible, focusing on a straightforward and understandable points system. The integration of WhatsApp and SMS automation compensates for the lack of other functionalities by ensuring effective and real-time communication, keeping participants engaged and informed without overloading the platform with additional complexities.
RECICLAJA's success is associated with its clear and direct approach to consumers, strong partnership with relevant networks to redeem benefits, and a communication strategy that takes advantage of ubiquitous technologies such as WhatsApp and SMS to leverage interaction.
For more information on loyalty programs and personalized strategies, consult our services at Smartbis Loyalty Marketing .
