The Frutos de Goias APP ventures into the world of loyalty marketing by adopting a Benefits Club that promises to reward its customers in a direct and simple way. The chosen format is the points system, allowing each R$1 spent to convert into 1 accumulated point , providing consumers with a clear and immediate perception of the benefit obtained by consuming the brand's products.
The Frutos de Goias APP has adopted a simplified loyalty model, focusing on a single automation resource: WhatsApp. This choice results in a less complex operation, reducing costs and technical demands for its operation. Simplicity is the strong point of this system, which does not require a website or complex integrations, facilitating the implementation and management of the club.
Customers benefit from the ease of understanding how points are accumulated and being able to use them at any branch. Communication via WhatsApp strengthens customer relationships by providing personalized messages and real-time responses.
This model is particularly advantageous because it does not overload operations with multiple resources and ensures that the focus remains on the customer. By prioritizing direct and engaging contact with the consumer, through a widely used platform such as WhatsApp, Frutos de Goias creates a positive feedback loop that reinforces customer adherence to the program.
The APP Frutos de Goias Benefits Club not only stands out for its simplicity, but also offers a powerful loyalty solution for small and medium-sized companies looking to encourage loyalty without the need for a large investment in technology. This is a choice that should prosper, as it balances costs and benefits effectively, ensuring a positive return for the company and real value for its customers.
