The LRG Saude Vip Clube APP is a loyalty program established in the points format, where each R$1.00 spent by participants is equivalent to 1 accumulated point. This system was designed to reward and engage customers in a practical and efficient way, using the simplicity and efficiency of the points model.
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The LRG Saude Vip Clube APP is based on the MicroClub Plan , offering more economical and direct access to the benefits of the loyalty program without the complexity of large integrations or advanced features unnecessary for the target segment.
The model adopted by LRG Saude Vip Clube provides a simple and accessible loyalty system that is ideal for businesses that want to engage customers in a continuous and effective way. WhatsApp and email automation provides customers with an effective way to stay informed and engaged without overloading the system with unnecessary technologies, which reduces costs and keeps operations lean.
This case demonstrates that, even with a limited set of resources, it is possible to create a successful loyalty program, focused on essential customer needs and maintaining simplicity as its main competitive advantage, ensuring a fluid and direct operation.