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Verde de Volta

Cashback Program Where each 1 R$ OK 0.05 Points). You Clientes You can redeem the accumulated Cashback by accessing the APP and generating a Voucher to be used as a discount on your next purchase.

Verde de Volta

Success Story: APP Verde de Volta

The Verde de Volta APP is an effective loyalty program that stands out for its cashback model, providing direct value to its customers through an automated and intuitive system. The program was developed with the aim of offering a more advantageous and rewarding shopping experience, directly through the website comprenatural.com.br .

Program Details

  • Type: Cashback Program
  • Format: Points
  • Benefit: Each R$1 is worth 0.05 Point(s)
  • Currency: Green
  • Plan: Normal - MicroClub Plan

Operation

Customers accumulate points, called "Verdinho", from their purchases, at a rate of 0.05 points for every real spent. This balance can be redeemed directly in the app through the automatic generation of vouchers. Vouchers work as a discount on future purchases, provided that the minimum qualifying order is greater than R$600.00 and that the voucher is used within 30 days of its issuance. It is worth noting that, as soon as an amount is credited to the customer's account, a voucher is automatically generated and made available.

Resources Used

  • Use of Voucher Automation: Yes
  • Easy login via Login with Google: Yes
  • Integration with other platforms: Yes, such as Tray
  • Satisfaction Survey: Yes

Resources such as Reward Referral, Marketplace Coupons, Monetization, Marketing Automation, Website Widgets, Own Domain, and Gamification or Classification are not used.

Advantages and Potential of the Adopted Model

This cashback model with points in the form of vouchers offers several advantages that contribute to your prosperity:

  • Simplicity and Efficiency: Voucher automation simplifies the rewards process, making it easier for customers to both receive and use discounts.
  • Incentive to Consumption: With the minimum value for using vouchers, customers are encouraged to increase their average ticket, increasing sales and customer engagement with the brand.
  • Ease of Access: Integration with Google and platforms such as Tray provides greater convenience and accessibility for users, improving their experience and satisfaction.
  • Constant Feedback: Satisfaction research allows for continuous analysis of program performance, enabling continuous improvements and strategy refinement.

The Verde de Volta APP cashback model is not only an effective reward strategy, but also a lever for greater customer engagement and loyalty, thus ensuring stronger long-term relationships between the brand and its consumers.

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