The Pirilampo Brinquedos APP is an excellent example of an effective benefits club, designed to attract and retain customers through a points and cashback system. Based on the Points structure, this program allows customers to accumulate points on their purchases, where each R$1 spent is equivalent to 0.02 point(s). These points can be converted into discount vouchers for future purchases, thus encouraging loyalty by establishing a win-win relationship with the consumer.
The Pirilampo Brinquedos APP adopts an easy-to-understand format that is widely used by the public. By transforming purchases into a tangible benefit, the customer is encouraged to actively participate and engage with the brand. The choice of cumulative points that can be exchanged for new purchases, combined with personalized notifications via WhatsApp, significantly increases customer loyalty.
This model, even without voucher automation, is powerful due to its simplicity and efficiency. Integration with the Stone payment system ensures secure transactions, while the Google login option eliminates friction in customer access. The gamified ranking promotes an environment of rewards beyond the purchase, encouraging customers to move up in levels and obtain more benefits. This case illustrates a well-structured loyalty program, centered on the customer experience, something essential for its success and continued growth.
