Discover how Reability Clinic enhanced its customer loyalty strategy through the innovative HealthCash APP , a cashback program that transforms every R$1 spent into 0.03 points in the exclusive Healthcash currency. This program was specially designed to offer direct benefits to patients, encouraging continued use of the services offered by the clinic.
The HealthCash APP allows patients to track and redeem accumulated cashback in a practical and convenient way. Through the app, it is possible to generate a voucher that can be used as a discount on the next purchase of services or products at the Reability Clinic. This functionality is essential to maintain patient engagement, encouraging recurring purchases and optimizing the cost-benefit ratio for both parties.
Reability Clinic has opted for a cashback model based on points that is simple and effective in creating a virtuous cycle of loyalty. The absence of voucher automation and many other complex features shows that, even with a simplified system, it is possible to achieve surprising results - especially when used with automated communication via WhatsApp and SMS, which ensure that patients are always informed.
This case study is a clear example of how simplicity combined with strategic communication can generate tangible results for businesses in the healthcare sector. Smartbis Loyalty Marketing specializes in creating tailored loyalty programs that meet the specific needs of each customer, ensuring satisfaction and continued success.
