Taurus Barber Shop has adopted a Cashback Program with the aim of building customer loyalty in a simple and effective way. The system implemented is based on Points , where each R$1.00 spent is equivalent to 0.05 Point(s). Points are accumulated directly, and the customer can redeem the accumulated cashback using the barber shop's app to generate a discount voucher for future purchases.
The Cashback Program model adopted by Taurus Barber Shop is advantageous because it offers customers a direct reward on their spending, encouraging loyalty without the complexity of an automated system that can be costly for smaller businesses. Despite not using marketing automation or integration with other platforms, the program effectively serves its purpose, being easy for customers to manage and understand.
Despite its limited features, this model is highly functional and can be a strategic option for small businesses that want to implement a loyalty system without large initial investments. For more information on loyalty programs and customized solutions, visit the Smartbis Loyalty Marketing website.
