The ValeGaz APP is an innovative solution within the Cashback Program , offering its users a loyalty format through the conversion of reais into points, called CredGaz . For every R$1.00 spent, the customer accumulates 0.08 points, promoting a significant return in the form of discounts for future purchases.
The model adopted by the ValeGaz APP is extremely advantageous for several reasons. The simplicity of the points system through CredGaz makes the loyalty experience easy and attractive, encouraging customers to make more purchases to accumulate points. The Referral Award is a powerful tool that not only encourages current users to bring in new customers, but also increases satisfaction by offering initial rewards to both the referrer and the person being referred.
Additionally, Voucher Automation provides a frictionless user experience, ensuring that upon reaching the points limit, the customer automatically receives a discount voucher, encouraging the continuation of the purchasing cycle.
Although the APP does not utilize several other automation or integration tools, the focus on a simple yet effective loyalty program model offers a clear and directional value proposition for both customers and the company.
This model should thrive due to its ability to provide direct and tangible value to users, as well as promote a continuous and rewarding consumption cycle, without additional complications caused by multiple integrations or non-essential functionalities.
