Velluto

Success Story: Velluto APP

Summary: Velluto APP is an innovative benefits club that transforms every 1 ? spent into 0.05 point(s) through an automated voucher system. Using WhatsApp and email automation, Velluto provides a fluid experience for its users. Customers can easily redeem the accumulated cashback by accessing the app and generating a voucher that can be used as a discount on their next purchases.

Type: Benefits Club
Format: Points
Benefit: Each 1 ? is worth 0.05 point(s)
Currency: Cashback
Plan: Normal - Custom Plan
Website: www.velluto.pt

Resources

• Referral Reward: Yes. Take advantage of the referral reward system: after your guest's first purchase in the Velluto program, you earn 1.00 ? cashback.
• Voucher Automation: Yes. Whenever an amount is credited, a voucher is automatically sent with the code to be used on the next purchase.
• Login with Google: Yes.
• Own Domain: No.
• Marketing Automation: Yes, with the use of WhatsApp for efficient communication.
• Website Widget: No.
• Integration with other Platforms: No.
• Gamification or Ranking: No.
• Satisfaction Survey: Yes. We collect feedback to continually improve the user experience.
• Marketplace Coupons: No.
• Monetization: No.

Why is the adopted model advantageous?

The model adopted by the Velluto APP is advantageous for several reasons. Firstly, the conversion of spending into points becomes attractive and encourages continued use of the service, allowing customers to achieve real savings on future purchases. Automation, both of vouchers and marketing, reduces the need for manual interventions, accelerating the process of customer loyalty and engagement. In addition, the rewarded referral functionality not only benefits the user by attracting new customers, but also expands the program's user base with minimal acquisition costs.

The use of satisfaction surveys allows adjustments based on customer feedback, ensuring that the service provided evolves to precisely meet their needs and expectations. With automation via WhatsApp, a direct and efficient means of communication is ensured, increasing engagement and conversion rates. Despite not using some features such as widgets on the website or integration with other platforms, the Velluto APP finds its success in offering a simplified and direct process, all managed by the app, thus creating an effective loyalty system that should continue to prosper.