The Vivi Atacado APP is an example of how e-commerces can boost their sales and build customer loyalty through an effective cashback program. Developed to meet the needs of customers who want to get rewards for their online purchases, the program offers a return of 0.03% cashback per purchase.
Vivi Atacado customers earn cashback with every purchase they make. To redeem the accumulated amount, they must access the app and generate a voucher, which can be applied as a discount on their next purchase. This process, despite not using voucher automation, maintains a simple and user-friendly interface for the consumer.
The Vivi Atacado program is advantageous because, despite being on the Starter plan, it already incorporates essential elements of loyalty and incentive, such as the Referral Award and gamification with Bronze classification. In addition, marketing automation through emails helps to keep customers informed about their cashback balance and other offers, increasing the rate of return to the application.
With integration with the Nuvemshop platform, the Vivi Atacado store can reach its customers effectively, using a simple and direct reward system that strengthens the relationship with the customer and encourages new purchases, making the adopted model not only advantageous, but also sustainable for future growth.
